A superhero’s catchphrase should be like a really memorable advertising slogan. It sticks in your head and you can’t stop humming it. And let’s face it, superheroes are just really selling themselves as products.

Stan Lee
  • in <a href="http://www.vanityfair.com/online/oscars/2011/03/spidey-bites.html" target="blank">Vanityfair.com</a>
Other quotes from Stan Lee.