Comics seem determined to make every single mistake the music industry did enroute to finding a model for internet distribution that works, but really, I didn’t think they’d actually do it so literally – right now we’re apparently at the “every company wants its own service to beat all the other companies’ services” stage, which worked for music about as well as you’d expect given that nobody cared who Beyonce and Coldplay happened to be signed with; they just wanted to download the mp3s. Comics have a slight advantage over music in this regard in that some portion of the audience does care about which comic company produces what, but given that I’m pretty sure the majority of the population doesn’t know or care that Spider-Man and Batman are made by different companies, it doesn’t seem like a growth strategy.