Comic books reigned supreme among the new mass- market media of the 1940s. For sheer entertainment value, they had almost every other media outlet beat. Unlike radio, comic books could actually show the action being described by the narrator. Unlike theater, comic books could take you to other worlds, other dimensions. Unlike movies, comic books were always in vibrant, living color, and budgetary restrictions weren’t an issue given that the special effects department consisted of a penciler, an inker, and a colorist who were limited only by their imaginations.
Other quotes from Arie Kaplan.